Professor Muller's analysis and his recommendations are worth taking seriously.   I'm far from being against rankings, as readers know; but the US News rankings use mostly garbage data, aggregate it through a meaningless and indefensible formula, and create massive incentives for dishonesty and strategic behavior, that distort educational goals and values.  As Professor Muller suggests, we need massive non-cooperation to put Bob Morse & co. out of business.

ADDENDUM:  Some examples of perverse strategic behavior to game the rankings, from law professor Jeffrey Harrison (Florida).