“Where solitude ceases the market place begins; and where the market place begins the noise of the great actors and the buzzing of the poisonous flies begins too.

“In the world even the best things amount to nothing without someone to make a show of them: great men the people call these showmen.

“Little do the people comprehend the great–that is, the creating. But they have a mind for all showmen and actors of great things.

“Around the inventors of new values the world revolves: invisibly it revolves. But around the actors revolve the people and fame: that is ‘the way of the world.’

…

“Far from the market place and from fame happens all that is great: far from the market place and from fame the inventors of new values have always dwelt.”

—Thus Spoke Zarathustra, Part I, “On the Flies of the Market Place”